A couple weeks ago, a friend of mine came to me with a problem. The British distribution company handling his music video for was shockingly backwards in its formatting, and was asking for a Real Media encode of the video. They didn’t specify bitrate, resolution, where it would be shown, or anything like that. Quicktime was being a bother, and we needed to use my PC to do a few encodes at this or that specification. We ended up getting it to go through in Vegas, and going to grab a coffee while it churned out the frames.

Now, the point is not that you need a PC to encode heinous old formats, but rather that digital distribution is a weird, complex process that could use a bit of simplification. Sorenson’s Squeeze 6 appears to go to some lengths to make this happen. It’s far from the only encoding platform out there, but I think they’re moving the right direction with this version, which not only integrates tightly with your Mac, but also with SMS, Twitter, and other popular services. After all, there’s no guarantee that you’re going to be working in the same office, or even the same country, as people who need to be informed every step of the way. (link fixed)

Original post:
Sorenson’s Squeeze 6: A Connected Media Encoding And Distribution Platform