Lowrance isn’t big in the automotive GPS business, but if you’re a boater, you know them. Yesterday they launched the Endura Sierra, Safari and Outback: Sturdy, touchscreen handhelds that take outdoor maps of all kinds. Magellan, Garmin and plenty of other companies have outdoor GPS, but Lowrance’s focus here was building one set of devices that could be used in all kinds of activities including hiking, hunting, off-roading, skiing, and of course boating. The key is map openness: On land, it can use maps from Accuterra, Navionics and others. On the water, it takes Navionics, Fishing Hotspots and more.

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Lowrance Endura Touchscreen GPS Takes Any Map on Land and Sea [GPS]